Los Angeles Mental Health Website Privacy Policy

Effective Date: 26th August, 2026

1. Who We Are and What This Policy Covers

Los Angeles Mental Health, doing business as Los Angeles Mental Health (“we,” “us,” or “our”), operates losangelesmentalhealth.com (the “Website”) and provides outpatient, intensive outpatient (IOP), partial hospitalization (PHP), residential, and telehealth behavioral health services from 5310 Bothwell Rd, Tarzana, CA 91356, United States.

This Privacy Policy explains what information the Website collects, why we collect it, who receives it, and the choices you have. It applies only to the Website and to the marketing and admissions communications that begin there. It does not govern the health records we create when someone becomes a patient. Those records are handled under a separate set of federal and state health-privacy rules, described in Section 3.

Reading this page does not make you a patient, and nothing here is medical advice. Your use of the Website is also subject to our Terms and Conditions (https://losangelesmentalhealth.com/terms-and-conditions/) and our Website Cookie Policy (https://losangelesmentalhealth.com/cookie-policy/).

2. The Short Version

• Essential technologies keep the Website running. Everything else — analytics, session replay, advertising measurement, and call tracking — stays off until you turn it on through our consent banner.
• We do not sell your personal information for money. When advertising technologies are enabled, information about your visit is disclosed to advertising companies, and some state laws treat that as “sharing” or as a “sale.” You can decline it.
• We honor the Global Privacy Control (GPC) signal as an opt-out of the sale or sharing of personal information for the browser that sends it.
• We ask our vendors to configure advertising and analytics tags so they do not capture what you type into forms or the answers you give in a self-assessment.
• If you are in crisis, do not use a website form to ask for help. Call 911, or call or text 988.
• You can change or withdraw your cookie choices at any time using the “Cookie Settings” link in the Website footer.

3. Two Different Sets of Rules: Website Information and Patient Records

It matters which category your information falls into, because the rules are not the same.

Website information

Information collected through the Website — pages you view, your device and network details, cookie identifiers, and what you type into a contact or inquiry form before you become a patient — is governed by this Privacy Policy and by the state privacy law that applies to you.

Patient records

Once you become a patient, the records created in the course of your care are protected health information under the federal Health Insurance Portability and Accountability Act (HIPAA) and its regulations. How we use and disclose those records, and the rights you have in them, are described in our Notice of Privacy Practices, not in this policy. Where the two documents differ about patient records, the Notice of Privacy Practices controls.

What we are not saying

We are not telling you that the Website, its cookies, its analytics, or its advertising technologies are covered by, compliant with, or permitted under HIPAA. They are ordinary web technologies operating on a public marketing website, and we describe them plainly in Sections 6 through 9 so you can decide what to allow.

4. If You Need Help Right Now

The Website is not monitored around the clock, and messages sent through it may not be read for some time. Please do not use a Website form to report an emergency.

• Life-threatening emergency: call 911.
• Thoughts of suicide, a mental health crisis, or a substance use crisis: call or text 988 to reach the 988 Suicide & Crisis Lifeline, free and confidential, 24 hours a day.
• Treatment referrals and information: call the SAMHSA National Helpline at 1-800-662-HELP (1-800-662-4357), free and confidential, 24 hours a day, in English and Spanish. TTY: 1-800-487-4889.

5. Information We Collect

5.1 Information you give us

• Contact and inquiry details: your name, phone number, email address, and anything you choose to write in a message field.
• Insurance and admissions details: insurance carrier, member or policy identifiers, and similar information you submit through an insurance verification or admissions form.
• Self-assessment responses: answers you select in an educational screener or quiz, if you complete one, together with any contact details you submit with it.
• Call information: the number you dial and call it from, the time and length of the call, and what you tell us during it.

Some of what you send us describes a health condition or a search for treatment. Most state privacy laws treat that as sensitive information. We ask for only what we need to answer you, and we ask that you not send detailed treatment history, diagnoses, or medication lists through a website form or ordinary email.

5.2 Information collected automatically

• Device and connection details: IP address, browser and operating system, device type, language, and general location derived from the IP address.
• Activity details: pages and URLs you view, the page that referred you, links and buttons you click, how far you scroll, time on page, and the dates and times of your visits.
• Identifiers: cookie identifiers, session identifiers, advertising click identifiers, and values stored in your browser’s local storage.
• Interaction recordings: where session replay is enabled and you have consented, a reconstruction of mouse movement, clicks, and scrolling on the pages you view.

5.3 Information from other sources

• Advertising and analytics platforms, which report on how their ads performed and how visitors reached us.
• Call tracking, which matches an inbound call to the marketing source that produced it.

6. Cookies, Pixels, and Similar Technologies

Cookies are small files stored by your browser. Pixels are small pieces of code that send information to a provider when a page loads or you take an action. Session replay scripts reconstruct how a page was used. Local storage keeps values in your browser.

When a third-party technology is active, information such as your IP address, the URL of the page you are on, the referring page, browser and device details, and cookie identifiers can be transmitted to that provider. Our Website Cookie Policy (https://losangelesmentalhealth.com/cookie-policy/) lists each technology in detail. The table below summarizes the ones we deploy.

Technologies we do not run

No Meta Pixel, TikTok, LinkedIn, Reddit, Snapchat, Pinterest, or Nextdoor advertising pixel, Hotjar, reCAPTCHA, embedded video or map, marketing-automation platform, or SMS marketing platform was found in the reviewed source, and none is disclosed here. If any is added later, this policy, the Cookie Policy, and the consent banner must be updated and re-presented first.

7. How Consent Works Here

• Nothing optional loads first. On your first visit, a banner appears before any analytics, advertising, or functional technology runs. You can accept everything, decline everything, or choose category by category.
• The banner names who receives data. It identifies the advertising and analytics companies involved rather than describing them vaguely.
• Declining is as easy as accepting. The decline control takes the same number of steps as the accept control.
• You can change your mind. Select “Cookie Settings” in the Website footer to reopen your choices at any time. Withdrawing consent stops future collection in that category; it does not reverse collection that already occurred while consent was active.
• We honor Global Privacy Control. If your browser or an extension sends a GPC signal, we treat it as a valid opt-out of the sale or sharing of personal information for that browser and disable advertising technologies accordingly.
• New technology means a new choice. If we add a tracking technology or a new third-party recipient, we update this policy and the Cookie Policy and re-present the banner.

8. Phone Calls and Call Tracking

The Website displays tracking phone numbers so we can tell which marketing source produced a call. When you call, our call tracking provider, CallRail, Inc., records the number you called from, the number you dialed, the time and length of the call, and the marketing source associated with it.

Calls are recorded for quality and training. Where a call is recorded, you will be told at the beginning of the call, before any recording begins, and you may ask that recording stop or end the call. Several states, including California, require the consent of everyone on the line before a call may be recorded, and we treat that as the standard for all calls.

Please do not leave detailed clinical history in a voicemail. A member of our team can gather what is needed on a live call.

9. Self-Assessments, Screeners, and Quizzes

Any self-assessment on the Website — including our depression, anxiety, and adult ADD/ADHD quizzes — is an educational tool. It is not a diagnosis, not a clinical evaluation, and not a substitute for an assessment by a licensed professional. No result on this Website means you do or do not have a condition.

If you submit contact information with your answers, the responses and your contact details are transmitted to CallRail, Inc. (our call tracking and lead management platform) so a member of our admissions team can follow up with you. We do not sell those answers.

We ask our vendors to configure advertising and analytics tags so they do not capture the contents of form fields or assessment answers, and to exclude advertising tags from assessment and admissions pages. If you would rather not create a record at all, call (323) 709-7520 instead of using the form.

10. Insurance Verification and Our CRM

Insurance verification and admissions inquiries are routed into CallRail, Inc. (Lead Center), which our admissions team uses to respond to you and track your request. Access is limited to staff who need it.

An insurance verification result is an estimate based on what the carrier tells us at that moment. It is not a guarantee of coverage, benefits, or payment. Final benefit determinations come from your insurer.

11. How We Use Information

• To respond to your question, verify benefits, and discuss whether our programs fit your situation.
• To operate, secure, and improve the Website and to diagnose technical problems.
• To measure which pages and marketing sources bring people to us, and to measure advertising performance where you have consented.
• To send information you asked for in reply to an inquiry.
• To keep records required for licensing, accreditation, billing, insurance, audit, and legal purposes.
• To protect against fraud, abuse, and misuse of the Website, and to establish or defend legal claims.

We do not use Website information to make automated decisions that produce legal or similarly significant effects about you.

12. How We Share Information

We share information with the categories of recipients below. We do not sell personal information for money, and we do not disclose personal information to data brokers.

Disclosures to advertising platforms for cross-context behavioral advertising are treated as “sharing” under California law and may be treated as a “sale” or as “targeted advertising” under other state laws. Section 14 explains how to opt out.

13. Sensitive Information

Because our Website is about behavioral health treatment, some of the information here can suggest something about a person’s health. That includes what you write in a form, the answers you give in an assessment, and in some circumstances the pages you choose to visit.

We limit how that information is handled: we do not use it to build advertising profiles about individuals, we do not disclose form contents or assessment answers to advertising platforms, and we ask our vendors to configure tags so that field contents are not captured. Where the law gives you a right to limit our use of sensitive personal information, Section 14 explains how to exercise it.

14. Your Privacy Rights

State privacy rights vary. The rights that apply to you depend on where you live. Everyone who uses this Website may ask us for the following, and we will honor these requests regardless of your state:

• A copy of the personal information we hold about your use of the Website.
• Correction of inaccurate personal information.
• Deletion of personal information, subject to the records we must keep by law.
• An opt-out of the sale or sharing of personal information and of targeted advertising.
• Freedom from retaliation, denial of service, or a different price for exercising a privacy right.

How to make a request

Email contact@losangelesmentalhealth.com or call (323) 709-7520, or use the “Do Not Sell or Share My Personal Information” link in the Website footer. Tell us what you are asking for and enough detail for us to find your records.

We verify requests before acting on them. Verification usually means matching the details in your request against what we already hold; for a sensitive request we may ask for more. An authorized agent may submit a request on your behalf with written permission, and we may still contact you to confirm.

We respond within the timeframe the applicable state law requires, and we tell you if we need an extension the law allows. There is no charge for a reasonable request.

State-specific rights

Your California Privacy Rights

If you live in California, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (Civil Code section 1798.100 and following), gives you the rights described here. We honor them for California residents and, as a matter of practice, we extend the core rights to everyone who uses the Website.

What we collect and what happens to it

The table below describes the categories of personal information the Website has collected in the last 12 months, using the categories California law uses.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

Personal information that is protected health information under HIPAA, or medical information governed by the California Confidentiality of Medical Information Act (Civil Code section 56 and following), is not covered by this section. Those records are handled under our Notice of Privacy Practices and applicable health-privacy law.

Your rights

• Right to know. Ask what personal information we collected about you, where it came from, why we collected it, the categories of third parties that received it, and the specific pieces we hold.
• Right to delete. Ask us to delete personal information we collected from you, subject to the exceptions California law allows — for example, records we must keep for legal, licensing, security, or billing reasons.
• Right to correct. Ask us to fix inaccurate personal information.
• Right to opt out of sale or sharing. Tell us not to sell or share your personal information for cross-context behavioral advertising.
• Right to limit the use of sensitive personal information. Direct us to use sensitive personal information only for the purposes California law permits without your consent. We already limit ourselves to those purposes, and we do not use sensitive personal information to infer characteristics about you, but you may exercise this right and we will confirm it in writing.
• Right to portability. Receive a copy of personal information you provided in a portable, readily usable format where technically feasible.
• Right to non-discrimination. We will not deny you services, charge you a different price, provide a lower quality of service, or retaliate in any way because you exercised a privacy right. We do not offer financial incentives in exchange for personal information.

How to exercise your rights

• Email contact@losangelesmentalhealth.com with the subject line “California Privacy Request.”
• Call (323) 709-7520.
• Use the “Do Not Sell or Share My Personal Information” link in the Website footer.
• Decline the Advertising category in our cookie banner, or reopen it at any time through “Cookie Settings” in the footer.
• Browse with the Global Privacy Control enabled. We treat a GPC signal as a valid opt-out of sale and sharing for that browser, and no separate request is needed.

How we verify and respond

We confirm receipt within 10 business days and respond within 45 calendar days. If we need more time, we may take up to another 45 days and will tell you why before the first period ends. Opt-out requests are honored within 15 business days.

We verify your identity before acting on a request to know, delete, or correct, usually by matching two or three pieces of information against what we already hold. For a request covering specific pieces of information, we may require a signed declaration under penalty of perjury. We use what you send for verification only, and we delete it afterward. If we cannot verify you, we will tell you and explain why.

An authorized agent may submit a request with your written permission, and we may ask you to confirm directly that the agent is authorized.

There is no charge for a reasonable request. If a request is manifestly unfounded or excessive, we may charge a reasonable fee or decline it, and we will explain that decision.

Retention

We keep each category of personal information only as long as needed for the purpose we collected it, and no longer than the retention periods in our records schedule, unless a longer period is required for legal, licensing, accreditation, insurance, or audit reasons. Cookie lifespans are listed in our Cookie Policy (https://losangelesmentalhealth.com/cookie-policy/).

Shine the Light

California Civil Code section 1798.83 lets California residents ask about personal information disclosed to third parties for those parties’ own direct marketing. We do not disclose personal information for that purpose. You may confirm this by writing to contact@losangelesmentalhealth.com.

Do Not Track

Browsers can send a Do Not Track signal, but there is no common industry standard for responding to it, and we do not respond to it. We do respond to the Global Privacy Control signal as described above.

Complaints

If you believe we have not handled a request properly, please contact contact@losangelesmentalhealth.com first so we can look into it. You may also contact the California Privacy Protection Agency or the California Attorney General’s office.

If you live in a state without a comprehensive privacy law

We still honor the rights listed at the start of this section, we still honor GPC, and our consent banner works the same way for you.

15. Visitors and Patients From Other States

We accept inquiries from across the United States and may serve people who live outside California. Your information is processed and stored in the United States. If you contact us from another state, we apply the rights described in Section 14 and honor the additional rights your state grants you.

16. Children and Teens

The Website is intended for adults. We do not knowingly collect personal information online from anyone under 18. If we learn that we have, we delete it. A parent or guardian who believes a minor has submitted information may contact contact@losangelesmentalhealth.com.

Consent for a minor’s treatment is handled separately from this Website and follows the law of the state where care is delivered.

17. How Long We Keep Information

We keep Website inquiry records for as long as needed to respond to you and to meet legal, licensing, accreditation, insurance, and audit obligations, then delete or de-identify them. Cookie lifespans are listed in Section 6 and in the Cookie Policy. Patient records are retained under the schedule described in our Notice of Privacy Practices, which is separate from this policy.

18. How We Protect Information

We use administrative, technical, and physical safeguards appropriate to the information we hold, including access controls, encryption in transit for Website forms, vendor due diligence, and staff training. No website or transmission method is perfectly secure, so please do not send detailed clinical information through a Website form or ordinary email.

19. Other Websites and Linked Content

The Website links to other sites, including our social media pages, our YouTube channel, and map and directions links. Once you follow a link, the other company’s privacy policy governs. We do not control those practices. The Website does not currently embed third-party video players or maps directly in its pages; if that changes, this policy and the Cookie Policy will be updated first.

20. Email From Us

We do not operate a marketing email list or send email blasts. When you submit a form or quiz, the Website’s mail system (WordPress PHP Mailer) sends your submission to our team at contact@losangelesmentalhealth.com, and we reply to the address you provided. We may send you administrative messages about an inquiry you made. If you no longer want replies, email contact@losangelesmentalhealth.com and we will stop.

21. Changes to This Policy

We update this policy when our technologies, vendors, or legal obligations change. The Effective Date at the top shows the most recent version. A material change — a new tracking technology, a new category of recipient, or a new purpose — also triggers a refreshed consent banner so you can make a new choice.

22. Contact Us

Los Angeles Mental Health d/b/a Los Angeles Mental Health

5310 Bothwell Rd, Tarzana, CA 91356, United States

Phone: (323) 709-7520

Privacy requests: contact@losangelesmentalhealth.com

General inquiries: contact@losangelesmentalhealth.com

Website: losangelesmentalhealth.com